VIDEO OR PRODUCTION? WHAT POLITICAL CAMPAIGNS NEED TO KNOW

For the sake of this article, let’s simplify terminology.

Take out your smartphone, tap the camera icon then change it to video mode. Point it at something. Press record. At some point press stop. Congrats, you just made a video.

Productions are a whole different animal and require far more time, talent and resources. Your favorite movie? Super Bowl commercial? A legendary political campaign launch film? Those are productions. Lots of moving parts (pre-production, production and post-production) and no two productions have the same needs/requirements, efforts or budgets. But with productions you’ll get extremely creative and experienced individuals who should be sweating every detail and will produce work for you at the highest level.